When you’re setting up your online store, we highly recommend erring on the side of LOWER sales when thinking out markup pricing – worst case scenario. This is very important if you are using the sale as a fundraiser. For these purposes, it will also be prudent to have a store open for 3 weeks (for example) instead of running the sale for just 5 days. The longer the store is open, the likelihood of higher sales and a resulting LOWER unit price from us. We also suggest to keep the amount of designs and products lower. The more designs you may offer often will lower the order total for each design which will make your final cost of those designs higher. The higher your cost, the lower profit a school makes. We suggest running a campaign for about a month with 1-2 designs and if you want to offer additional designs, reopen the eStore and run a new campaign the following month. This has shown the best results. Often a family only wants to spend X amount in a month on school apparel. They may like each design but are not able to buy each one all in one month.