What is the process when setting up an eStore?
We do ask that your student Roster is 500+ students to use our online estore.
A - We create your design(s) for you and show them on an electronic proof page on all the garments and colors you select.
B – When you have approved your art, you can go into your account and set up your Estore details with your markup pricing and store closing date.
C – When you have completed step B, you will get a link to your store which you can share via email, school web page, etc.
How does pricing work?
Estores do not benefit from bulk pricing. When using our eStore feature, you will receive eStore Pricing on each items. This is a flat cost for you.
You can then set your selling price to the amount you would like. Anything made over the eStore Pricing is going to be your profit amount.
Can we ship direct to your students, Family members & staff?
We offer two options for delivery on eStore orders. We can ship orders directly to the coordinator (School or home address) or we offer the direct to customer option where orders are shipped direct to your students, parents or staffs home. The starting price for individual shipping & handling is $10.00 for 1 item, 2-3 items is $15.50. 4-10 items is $17.50 while 11 items and up runs $19.00.
You would need to choose one of the shipping options before setting up your eStore. Please just let your sales rep know which option you would like to use and they can ensure the right option is selected.
Based on previous stores- do you have any recommendations?
When you’re setting up your online store, we highly recommend erring on the side of LOWER sales when thinking out markup pricing – worst case scenario. This is very important if you are using the sale as a fundraiser. For these purposes, it will also be prudent to have a store open for 3 weeks (for example) instead of running the sale for just 5 days. The longer the store is open, the likelihood of higher sales and a resulting LOWER unit price from us. We also suggest to keep the amount of designs and products lower. The more designs you may offer often will lower the order total for each design which will make your final cost of those designs higher. The higher your cost, the lower profit a school makes. We suggest running a campaign for about a month with 1-2 designs and if you want to offer additional designs, reopen the eStore and run a new campaign the following month. This has shown the best results. Often a family only wants to spend X amount in a month on school apparel. They may like each design but are not able to buy each one all in one month.
The fewer designs, the better.
We suggest on keeping the amount of designs and products to a low amount of 1-2 per campaign. The more designs you may offer often will lower the order total for each design which will make your final cost of those designs higher. The higher your cost, the lower profit a school makes. We suggest running a campaign for about a month with 1-2 designs and if you want to offer additional designs, reopen the eStore and run a new campaign the following month. This has shown the best results. Often a family only wants to spend X amount in a month on school apparel. They may like each design but are not able to buy each one all in one month.
Is there a limit on items in the estore?
You can have 5 variables in your eStore, meaning, a mixture of colors, artwork designs or apparel items. Example: 1 design offered on a t-shirt with 2 shirt color options and also offered on a long sleeve t-shirt with 2 shirt color options is 5 variables. Based on previous customers- I would limit the amount of products the first run to see how many people actually order. We suggest on keeping the amount of designs and products to a low amount of 1-2 per campaign. The more designs you may offer often will lower the order total for each design which will make your final cost of those designs higher. The higher your cost, the lower profit a school makes. We suggest running a campaign for about a month with 1-2 designs and if you want to offer additional designs, reopen the eStore and run a new campaign the following month. This has shown the best results. Often a family only wants to spend X amount in a month on school apparel. They may like each design but are not able to buy each one all in one month.
Is there a limit on designs for shirts?
Due to the amount of time it takes for our art department to generate proofs- we suggest limiting your store down to 2-4 designs- where if you keep the designs the same you can mix and match the products.. where lets say you have one design with two ink colors- on a short sleeve t-shirt- which could also work with having that same design on a hoodie and/or long sleeve t-shirts as well.
Can we reopen a store?
Yes, you can run a store as long or as often as you would like. Some schools run a campaign during the back to school rush and close it down for printing and production. They reopen the campaign for the holiday season and run a 3rd campaign when Spring comes around.
Returns/shortages
We are not able to take returns unless the garment or printing is defective. If an item does not fit for example, we would not be able to offer a refund or exchange for that item. So please be careful when selecting a garment size.
How do I get my groups order started into production.
Once your eStore has ended, your sales rep will close everything out for you. Your sales rep will be in contact with you to let you know how much of a profit your eStore made and where we need to mail the profit check to.